Chris Collett
Digital Strategy and Solutions Manager, Digital Consultant
Software Skills
SEO Tools
SEMrush, Ubersuggest, Yoast, Screaming Frog, Google Search Console
Web Development
VSCode, Codepen, Github, WordPress, Google Colab
Design
Adobe Photoshop, Adobe Illustrator, Figma, Midjourney
Productivity
Obsidian, Confluence, Notion, Asana
Project Management
JIRA, ClickUp
Analytics
Google Analytics, Mixpanel, SEMRush
Email Marketing
Mailchimp, Campaign Monitor, PostUp, Active Campaign
CRM
Hubspot, Salesforce, Zoho
Technical Proficiencies
Front-End
HTML, CSS, JavaScript, UIkit, Sass/LESS
Back-End
JSON, XML, Python, PHP, MySQL, Twig
Education
Associate's Degree in Film and Video Production
Orlando College, 1992 — 1994
Career Objective
Digital Strategy professional with extensive expertise in SaaS platform solutions, web platform management and consultancy. Seeking a Digital Strategy Manager role to leverage my expertise in website strategy, SEO, and digital metrics. I'm passionate about finding creative solutions to challenges and explaining technical details in clear and accessible terms.
Work Experience
Digital Strategy and Solutions Manager — GTxcel, Inc.
2011 — Present
- Led website strategy initiatives, resulting in a 20% increase in leads
- Developed custom solutions and tools to meet publishers’ specific needs, with a focus on optimizing for branding, awareness, and demand generation
- Collaborate with the product development team to contribute new product ideas and features
- Create proof-of-concept features to support the evolution of the platform, such as leveraging generative AI and Large Language Models
- Meet with publishers to provide assistance, training, or troubleshoot technical issues
- Developed and conceptualizing the product name for our SaaS publishing platform
- Write SOW’s, technical documents, publisher-specific documentation
- Troubleshoot and resolve support tickets when needed
Technical Account Manager — GTxcel, Inc.
2006 — 2011
- Managed the end-to-end implementation process for new publishers
- Collaborated with internal teams to identify and determine training requirements for new publishers
- Provided guidance and support to publishers on workflow management and best practices
- Escalated publisher concerns and facilitated internal communications as required
- Evaluated and reported on project outcomes, client satisfaction, and client concerns
- Established and nurtured relationships with new and existing publishers
Project Coordinator — Home Depot Home Services
2003 — 2006
- Provided comprehensive logistical support for eight field managers fifteen roofing crews
- Managed scheduling, material procurement, and delivery of resources
- Processed billing, collection, and payroll in a timely and accurate manner
- Monitored revenue projections and generated daily job reports
- Maintained accurate and up-to-date records in the LMS
- Conducted customer satisfaction follow-up interviews, documenting feedback and concerns
- Reported customer concerns and feedback to relevant stakeholders
Digital Consultant & WordPress Developer
2005 — Present
- Developed digital strategies aligned with client objectives, focusing on website optimization, branding, and demand generation
- Develop optimization plans for improving performance and SEO
- Conduct data analysis to generate actionable insights and measure performance
- Recommend e-commerce solutions, including platform selection and product optimization
- Design, develop, and maintain WordPress websites following industry best practices
- Modify and customize existing themes to meet client's specific requirements
- Write comprehensive web design proposals, guiding clients through the design process
- Assist clients in developing branding guidelines when none exist
- Cultivate strong, long-term relationships with clients
- Manage full project lifecycle, from initial consultation to final website deployment
- Provide hosting and maintenance services for several clients
- Integrate websites with third-party APIs